Career
Experience
Founder & CEO — Hooplo
January 2026 – Present
Founded Hooplo, a next-generation social platform built for creators and communities under the vision:
"Where moments move. Connect, effortlessly."
Leading product vision, growth strategy, brand development, and platform innovation as Hooplo reimagines how people connect, share experiences, and build digital communities in a more authentic and immersive way.
Building Hooplo at the intersection of social technology, creator ecosystems, and modern digital engagement.
Senior Customer Success Manager — CDK Global
May 2023 – Present | Michigan, USA
Leading strategic customer initiatives focused on enterprise growth, cloud adoption, and long-term client success.
Partnering with executive stakeholders to improve product engagement, optimize customer experiences, and deliver scalable solutions across complex enterprise environments.
This role further strengthened my expertise in product adoption, operational leadership, and customer-centric growth strategies.
Implementation Consultant — CDK Global
February 2022 – May 2023 | Michigan, USA
Led enterprise software implementations across large-scale client environments, helping organizations modernize operations and accelerate digital transformation initiatives.
Collaborated across technical and business teams to improve onboarding experiences, streamline deployment processes, and drive successful product adoption.
Developed a strong foundation in execution, systems thinking, and scalable solution delivery.
Web Designer II — Ansira
June 2020 – February 2022 | Michigan, USA
Managed digital web experiences and cross-functional project execution for national brands across North America.
Focused on delivering high-quality user experiences, improving operational efficiency, and aligning creative execution with business objectives.
This experience deepened my understanding of digital interaction, user behavior, and scalable web strategy.
Web Designer — CDK Global
October 2018 – June 2020 | Michigan, USA
Designed and launched customer-focused web experiences across multiple digital platforms using modern web technologies and design frameworks.
Worked closely with clients to translate business goals into engaging online experiences while improving delivery efficiency and technical execution.
Senior Account Strategist — Google
February 2013 – September 2018 | Michigan, USA
Managed and optimized digital advertising strategies for a large portfolio of businesses, helping brands scale customer acquisition through data-driven marketing and performance optimization.
Built long-term relationships with stakeholders while developing deep expertise in digital growth, consumer behavior, and platform engagement — experiences that continue to influence my approach to building technology products today.
Expertise
• Product Strategy & User Engagement
• Customer Success & Growth
• Founder-Led Go-to-Market Strategy
• Community & Creator Ecosystems
• Digital Product Innovation
• Brand & Platform Development
• Cross-Functional Leadership
• Enterprise Solution Delivery
• Strategic Partnerships
• Product Strategy & User Engagement
• Web & Digital Experience Strategy
• Executive Communication
Languages
• English — Native Proficiency
• French — Native Proficiency
Education
Harvard Business School
Executive Education Program — Organizational Leadership
May – July 2025
Completed Harvard Business School Executive Education studies focused on organizational leadership, strategic decision-making, and modern leadership principles in high-growth business environments.
University Group BK
Master’s Degree — Marketing & Communications
2009 – 2011 | GPA: 3.63
Advanced studies in marketing strategy, brand communication, consumer behavior, and business development, building a strong foundation in audience engagement and digital communication.
University Group BK
Bachelor’s Degree — Business Administration & Management
2006 – 2009
Studied business administration, operations management, and organizational fundamentals with a focus on leadership, business strategy, and operational efficiency.